Macworld said “But, broadly speaking, the Kindle is a game-changing revolution in buying, reading, managing and using electronic books and other content. Amazon may yet improve the translation of this content to the Kindle reading model but, for now, it just doesn’t work as well as it does in its native medium.” Anyone who is considering the Kindle in part due to its ability to handle content aside from books should spend some time pondering how much they’d enjoy reading that material within the device’s limitations. There’s no need to pack several books, and if you find a book isn’t what you’re looking for at the moment, you can easily move on to another, including one you haven’t purchased yet. In that sense, the Kindle strategy does have some similarity with Apple’s iTunes Store.”ĪrsTechnica said “For a certain audience, primarily heavy readers and travelers, the Kindle as it stands would make a good purchase. ![]() That might play into why Amazon created a new format for the Kindle: to leverage publishers into providing cheaper content using some hype and marketing to generate a larger ebook market than has ever existed before. The digital books and periodicals Amazon offers are also significantly more affordable than most ebooks that have been offered before, including Amazon’s own Mobipocket catalog. At $400, it’s not inexpensive, but it’s comparable to other ebook readers that don’t offer wireless shopping and downloads. Apple Insider said “If you love books, the Kindle offers a great way to pack around lots of virtual content and grab new content on an impulse buy. Tech reviewers were very kind to the Kindle. “The question is, can you improve upon something as highly evolved and as well suited to its task as the book, and if so, how?” “Why are books the last bastion of analog?” Bezos asked that day. Bezos stated that Amazon’s new device was the successor to the five-hundred-and-fifty-year-old invention of blacksmith Johannes Gutenberg, the movable-type printing press. There were around 100 journalists in attendance, a far cry from the media circuses that surrounded Apple products. Novemwas the day Jeff Bezos walked on stage at the W Hotel in Manhattan and unveiled the Kindle. ![]() It was the one thing that wasn’t being done well by anyone else out there. They researched existing e-readers of the time, and concluded the market was wide open. It was developed at a new RND facility called LAB12 and virtually given unlimited resources by Bezos and were able to hire engineers, designers and manufacturing experts. The first Kindle was known internally as Project Fiona. It was truly revolutionary step forward from early Sony devices, or the Rocketbook, which came out almost a decade earlier. You could buy ebooks right on the device and the web browser could access any website. ![]() It also borrowed heavily from Blackberry, having a full keyboard. It was initially praised at the time as an evolutionary step forward for e-readers thanks to its high-contrast screen, SD slot and built-in 3G or WiFi. Last week the original Kindle came out 12 years ago. Ask any random person on the street if they have heard of the Kindle before, and the vast majority will say yes, they same thing can’t be said about Kobo or Nook. They absolutely dominate the American market, having an estimated 75% market share in the United Kingdom it is closer to 95%. It is the oldest brand continiously developing and selling them. The Amazon Kindle is the most successful line of e-readers ever made.
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